Al Bahia Marina & Leisure Development, Abu Dhabi – United Arab Emirates

Introduction

Development Area is 12,283 sq/m. Major catchment is new Al Bahia for the day by day more than 7000 community of high spenders. People coming from Abu Dhabi and Dubai will be considered for the weekends.

Objectives

The objective of the project development

• Promote Lifestyle
• Private Investment for Urbanization
• Simple and Creative future design projects
• Accessibility for healthy and active outdoor lifestyle
• Vibrant beachfront destination

Development Strategy

Market Penetration
The least risky growth strategy for any business is to simply sell more of its current product to its current customers. Our market penetration will be based on our rational price and the added values to the community. We will need to attract customers by providing unbelievable services and products.

Market Development
The next rung up the ladder is to devise a way to sell more of your current product to the local community.

Alternative Channels
This growth strategy involves pursuing customers in a different way.

Product Development
A classic strategy, it involves developing new products to sell to your existing customers as well as to new ones. If you have a choice, you would ideally like to sell your new products to existing customers.

New Products for Customers
Bringing new product to the market, pleasing and surprising the customers with exceptional sensational and spectacular service and hospitality.

• Al Bahia Project Development
• We have a public free slip way
• We will have a private food and beverage on a water front deck
• Convenient store for customers
• Cozy Ambiance and atmosphere design in a smart way to indulge the customers in new experiences